IDEAS home Printed from https://ideas.repec.org/a/igg/jskd00/v9y2017i3p17-37.html
   My bibliography  Save this article

Influence of Perceived Risks on Consumers' Online Purchase Behaviour: A Study

Author

Listed:
  • Rama Mohana Rao Katta

    (Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India)

  • Chandra Sekhar Patro

    (Department of Management Studies, GVP College of Engineering (A), Visakhapatnam, India)

Abstract

This article describes how online shopping has been emerging as an important part of consumers' life style in almost all developed countries as well as developing countries. People can buy anything at any time and from anywhere through online shopping. Consumers have to deal with risks they perceive about the product, the environment, or the buying process. Beside the vast benefits of online shopping, consumers perceive different type of risks involved in online shopping environments. Therefore, consumers have to deal with the risks they perceive in relation to financial risk, product performance risk, convenience risk, security & privacy risk and health risk. These perceived risk factors determine the consumers' purchase behaviour towards online shopping. The purpose of this article is to analyze the dimensions of risk and the perceptions of the consumers in online shopping processes. The findings of the study would help the e-retailers to have a better understanding and to develop strategies to eliminate or reduce risk perceptions of the target consumers.

Suggested Citation

  • Rama Mohana Rao Katta & Chandra Sekhar Patro, 2017. "Influence of Perceived Risks on Consumers' Online Purchase Behaviour: A Study," International Journal of Sociotechnology and Knowledge Development (IJSKD), IGI Global, vol. 9(3), pages 17-37, July.
    • Handle: RePEc:igg:jskd00:v:9:y:2017:i:3:p:17-37
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSKD.2017070102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jskd00:v:9:y:2017:i:3:p:17-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.