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A Bidder Strategy System for Online Auctions Trust Measurement

Author

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  • El-Sayed M. Towfek El-Kenawy

    (Mansoura University, Mansoura, Egypt)

  • Ali Ibraheem El-Desoky

    (Mansoura University, Mansoura, Egypt)

  • Amany M. Sarhan

    (Mansoura University, Mansoura, Egypt)

Abstract

In this paper, the authors investigate trust of the online auctions one of most e-commerce fields used today, with online auctions; users could buy/sell items all over the world. Compared to traditional auctions, online auctions bring greater convenience while dramatically decreasing the transaction cost., Participants' trust more important one, this paper propose new algorithm that depends on bidder Strategy System(BSS).

Suggested Citation

  • El-Sayed M. Towfek El-Kenawy & Ali Ibraheem El-Desoky & Amany M. Sarhan, 2014. "A Bidder Strategy System for Online Auctions Trust Measurement," International Journal of Strategic Information Technology and Applications (IJSITA), IGI Global, vol. 5(3), pages 37-47, July.
    • Handle: RePEc:igg:jsita0:v:5:y:2014:i:3:p:37-47
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