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A Consumer-Centric Open Innovation Framework for Food and Packaging Manufacturing

Author

Listed:
  • Panagiotis Tsimiklis

    (Brunel University, London, UK)

  • Fabrizio Ceschin

    (Brunel University, London, UK)

  • Stephen Green

    (Brunel University, London, UK)

  • Sheng Feng Qin

    (Northumbria University Newcastle, Newcastle upon Tyne, UK)

  • Jim Song

    (Brunel University, London, UK)

  • Sharon Baurley

    (Royal College of Art, London, UK)

  • Tom Rodden

    (University of Nottingham, Nottingham, UK)

  • Charalampos Makatsoris

    (Brunel University, London, UK)

Abstract

Closed innovation approaches have been employed for many years in the food industry. But, this sector recently perceives its end-user to be wary of radically new products and changes in consumption patterns. However, new product development involves not only the product itself but also the entire manufacturing and distribution network. In this paper, we present a new ICT based framework that embraces open innovation to place customers in the product development loop but at the same time assesses and eventually coordinates the entire manufacturing and supply chain. The aim is to design new food products that consumers will buy and at the same time ensure that these products will reach the consumer in time and at adequate quantity. On the product development side, our framework enables new food products that offer an integrated sensory experience of food and packaging, which encompass customization, healthy eating, and sustainability.

Suggested Citation

  • Panagiotis Tsimiklis & Fabrizio Ceschin & Stephen Green & Sheng Feng Qin & Jim Song & Sharon Baurley & Tom Rodden & Charalampos Makatsoris, 2015. "A Consumer-Centric Open Innovation Framework for Food and Packaging Manufacturing," International Journal of Knowledge and Systems Science (IJKSS), IGI Global, vol. 6(3), pages 52-69, July.
    • Handle: RePEc:igg:jkss00:v:6:y:2015:i:3:p:52-69
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