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Exploring the Enterprise Value of Wikis through Media Choice Theories

Author

Listed:
  • Christian Wagner

    (City University of Hong Kong, China)

  • Andreas Schroeder

    (Open University, UK)

  • Wing Wong

    (City University of Hong Kong, China)

  • Anna Shum

    (City University of Hong Kong, China)

Abstract

Wikis are quickly emerging as a new corporate medium for communication and collaboration. They allow dispersed groups of collaborators to asynchronously engage in persistent conversations, the result of which is stored on a common server as a single, shared truth. To gauge the enterprise value of wikis, the authors draw on Media Choice Theories (MCTs) as an evaluation framework. MCTs reveal core capabilities of communication media and their fit with the communication task. Based on the evaluation, the authors argue that wikis are equivalent or superior to existing asynchronous communication media in key characteristics. Additionally argued is the notion that wiki technology challenges some of the held beliefs of existing media choice theories, as wikis introduce media characteristics not previously envisioned. The authors thus predict a promising future for wiki use in enterprises.

Suggested Citation

  • Christian Wagner & Andreas Schroeder & Wing Wong & Anna Shum, 2010. "Exploring the Enterprise Value of Wikis through Media Choice Theories," International Journal of Knowledge and Systems Science (IJKSS), IGI Global, vol. 1(2), pages 15-26, April.
    • Handle: RePEc:igg:jkss00:v:1:y:2010:i:2:p:15-26
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