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From Fan-Centric Handset Manufacturing to Intense Product Diversification: A Study of the Rapid Transformation of a Telecommunication Giant in China and Beyond

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Listed:
  • Min Zhang

    (Changchun University of Science and Technology, Shanghai, China & St. John's University, USA)

  • Katia Passerini

    (St. John's University, Queens, NY, USA)

Abstract

Xiaomi Corporation is a very successful company in the wireless telecommunications industry in China. The company has been able to adopt a “fan-centric” business model that includes extensive input from their customer base on handset design, user interface design, and features for other products/services offered by the company. The “innovation ecosystem” the company created has allowed a recent surge in sales and popularity that provides a model for other wireless telecommunications companies ranging from network service providers to application developers to follow.

Suggested Citation

  • Min Zhang & Katia Passerini, 2020. "From Fan-Centric Handset Manufacturing to Intense Product Diversification: A Study of the Rapid Transformation of a Telecommunication Giant in China and Beyond," International Journal of Interdisciplinary Telecommunications and Networking (IJITN), IGI Global, vol. 12(2), pages 22-33, April.
    • Handle: RePEc:igg:jitn00:v:12:y:2020:i:2:p:22-33
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