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Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform

Author

Listed:
  • Yue Wen

    (Chongqing University, Chongqing, China)

  • Yongbo Wang

    (School of Software Theory and Technology Chongqing Key Lab, Chongqing University, Chongqing, China)

  • MingJun Shi

    (Chongqing University, Chongqing, China)

Abstract

Self-logistics-type e-platforms have enjoyed a rapid growth. In sales, some of them only serve as a service provider, matching buyers with sellers. But some of them have become a seller, selling directly to the customer. In logistics, some of them do not open the self-logistics to the third-party sellers, but some of them do open. As a result, a new form of channel conflict emerged. Therefore, the authors consider a self-logistics-type e-platform, who can sell directly to consumers; and a single retailer, who sells through the e-platform without self-logistics, but who may choose to contract with e-platform to deliver its products through the self-logistics. Thus, key questions for the e-platform are whether to sell directly to the customer; if they sell, the decision is whether to deliver the products through self-logistics and whether to open the self-logistics. To solve these questions, the optimal decisions of the retailer and self-logistics-type e-platforms and the system equilibrium results are analyzed under different situations. Finally, the logic tree to get the overall equilibrium is obtained.

Suggested Citation

  • Yue Wen & Yongbo Wang & MingJun Shi, 2020. "Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 13(1), pages 32-72, January.
    • Handle: RePEc:igg:jisscm:v:13:y:2020:i:1:p:32-72
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    Cited by:

    1. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.

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