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The Impact of Prices on the Demand for E-Payment Services: A Comparison of Iran and Norway

Author

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  • Tayebeh Farahani

    (Islamic Azad University of Buin Zahra, Buin-Zahra, Iran)

  • Amir Abedini Koshksaray

    (Islamic Azad University, Qazvin, Iran)

Abstract

In this study, the effect of pricing various payment transactions on the degree of their adoption has been studied by comparing payments in Norway (a country with transaction pricing) and Iran (a country without transaction pricing) through simultaneous equations. The results of estimating equation of payment services demands refer to the negative of price and positive effect of POS, ATMs, and income on the level of using such services. In addition, results indicate replacement of ATM and POS services. According to the findings, for decreasing liquidity in the society, the Central Bank can play a significant part by offering public training and necessary cultural and social ground among different social groups for using credit cards, and easy and secure access of POSs to the central SHETAB system.

Suggested Citation

  • Tayebeh Farahani & Amir Abedini Koshksaray, 2014. "The Impact of Prices on the Demand for E-Payment Services: A Comparison of Iran and Norway," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 5(3), pages 71-77, July.
    • Handle: RePEc:igg:jide00:v:5:y:2014:i:3:p:71-77
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