IDEAS home Printed from https://ideas.repec.org/a/igg/jfbmbm/v3y2018i2p1-15.html
   My bibliography  Save this article

Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in Tunisia

Author

Listed:
  • Chaima Derbali

    (Mediterranean Agronomic Institute of Chania, Chania, Greece)

  • Drakos Periklis

    (Department of Economics, University of Crete, Gallos Campus, Heraklion, Greece)

  • Mamalis Spyridon

    (Department of Business Administration of Technological Educational Institute of Kavala, Kavala, Greece)

  • Gert van Dijk

    (Department of Business, Consumer and Competence Studies, Nyenrode Business University and Governance, Breukelen, Netherlands)

  • George Angelakis

    (Mediterranean Agronomic Institute of Chania, Chania, Greece)

Abstract

This article provides current information about the consumer buying behaviors for fresh packaged food in Tunisia, and studies the Tunisian consumers' attitudes and perceptions of fresh packaged food quality. Based on this study, a potential marketing strategy can be introduced or improved to attract the consumer to purchase fresh packaged food. In this article, the quantitative method was applied by categorical regression which resulted in two models based on the consumption of fresh packaged food and the quantity purchased of the product.

Suggested Citation

  • Chaima Derbali & Drakos Periklis & Mamalis Spyridon & Gert van Dijk & George Angelakis, 2018. "Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in Tunisia," International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), IGI Global, vol. 3(2), pages 1-15, July.
    • Handle: RePEc:igg:jfbmbm:v:3:y:2018:i:2:p:1-15
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJFBMBM.2018070101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jfbmbm:v:3:y:2018:i:2:p:1-15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.