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A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development

Author

Listed:
  • Paul Hawking

    (College of Business, Institute for Logistics and Supply Chain Management, Victoria University, Melbourne, Australia)

  • Carmine Sellitto

    (College of Business, Institute for Logistics and Supply Chain Management, Victoria University, Melbourne, Australia)

Abstract

The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.

Suggested Citation

  • Paul Hawking & Carmine Sellitto, 2017. "A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development," International Journal of Enterprise Information Systems (IJEIS), IGI Global, vol. 13(2), pages 22-33, April.
  • Handle: RePEc:igg:jeis00:v:13:y:2017:i:2:p:22-33
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