IDEAS home Printed from https://ideas.repec.org/a/igg/jeei00/v8y2018i2p1-13.html
   My bibliography  Save this article

Supporting Innovation Through Analytics Support for Market Intelligence

Author

Listed:
  • George Leal Jamil

    (Fundação Dom Cabral – Invited teacher, Nova Lima, Brazil)

  • Hugo Ferreira Braga Tadeu

    (Fundação Dom Cabral – Teacher, Nova Lima, Brazil)

Abstract

Market intelligence (MI) has evolved as a strong concept in last years. After debates which produced various views, a stable conceptual base was reached. Here, MI is studied with the insertion of analytics. The influence of analytics insertion in market intelligence cycle potentializes MI dynamicity, delivering knowledge in a more prompter way for strategic marketing planning decisions, serving both as an example of organizational strategic alignment and fast tactical planning, specially resulting in a context where innovation – product, process, market and organizational types – and its associated management are improved. Reflections around competitive strengths and related perspectives are studied at the end of this text, enabling further discussions and application unfolding.

Suggested Citation

  • George Leal Jamil & Hugo Ferreira Braga Tadeu, 2018. "Supporting Innovation Through Analytics Support for Market Intelligence," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 8(2), pages 1-13, July.
    • Handle: RePEc:igg:jeei00:v:8:y:2018:i:2:p:1-13
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEEI.2018070101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeei00:v:8:y:2018:i:2:p:1-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.