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The Effect of Strategic Orientations Factors to Achieving Sustainable Competitive Advantage

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  • Burhan Ali Baniata

    (The World Islamic Sciences and Education University, Amman, Jordan)

  • Haroun Alryalat

    (Ajman University of Science and Technology, Ajman, United Arab Emirates)

Abstract

Over the past few years, industrial organizations are increasingly realizing the significance of customers' service; one of the key challenges for them is how to improve the strategic orientations factors. This paper adapts the quantitative research approach by using the survey strategy, which is conducted by a questionnaire collected from 218 respondents working in seventy-two (72) industrial companies that listed and traded in Amman stock exchange under the industrial sector. The researcher uses the SPSS as an analysis technique to test all hypotheses. The findings of the study show that the three strategic orientations factors (customer, competitor, and technology) have a significant impact on the sustainable competitive advantage. Hopefully, these findings will shed some light for the Information Technology (IT) Industry allowing them to integrate strategic orientations factors (customer, competitor, and technology) to achieve sustainable competitive advantage.

Suggested Citation

  • Burhan Ali Baniata & Haroun Alryalat, 2017. "The Effect of Strategic Orientations Factors to Achieving Sustainable Competitive Advantage," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 7(1), pages 1-15, January.
    • Handle: RePEc:igg:jeei00:v:7:y:2017:i:1:p:1-15
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