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Innovation Proposal in the E-Commerce of Exponential Handcrafted SMEs of Enterpreneur Women With the Interfaces of the Creative Economy

Author

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  • Jovanna Nathalie Cervantes-Guzmán

    (Universidad de Guadalajara, Mexico)

  • Juan Mejía-Trejo

    (Universidad de Guadalajara, Mexico)

  • Guillermo Vázquez-Ávila

    (Universidad de Guadalajara, Mexico)

Abstract

The main purpose of this research is to develop a proposal for innovation in the e-commerce of exponential artisanal SMEs of women entrepreneurs in developing countries using the interfaces of the creative economy. The methodology used was deductive, exploratory, descriptive, correlational, and documentary. The research has the potential to explain the phenomena that are considered as deviation from the prediction or behavioral bias of the decision-making models, to achieve the growth of companies on a larger scale. The study was conducted using a study group: businesswomen.

Suggested Citation

  • Jovanna Nathalie Cervantes-Guzmán & Juan Mejía-Trejo & Guillermo Vázquez-Ávila, 2021. "Innovation Proposal in the E-Commerce of Exponential Handcrafted SMEs of Enterpreneur Women With the Interfaces of the Creative Economy," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 11(1), pages 55-70, January.
    • Handle: RePEc:igg:jeei00:v:11:y:2021:i:1:p:55-70
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