Digital Entrepreneurship Intentions of Qatar University Students Motivational Factors Identification: Digital Entrepreneurship Intentions

This exploratory study examines the relationship between personality characteristics and contextual factors with their association to the attitudes, the perceived behavioral control, and subjective norms, which determine digital entrepreneurial intentions (DEI) of students at Qatar University. It also seeks to test the association between entrepreneurial knowledge and DEI for the studied group of students. The integrated research model was created by combining the three introduced TPB motivational drivers and the level of digital entrepreneurial knowledge as an additional motivational factor related to DEI for students at Qatar University. A total of 203 students completed the digital entrepreneurial intention questionnaire. The results show that students' attitudes towards digital entrepreneurship are not associated with their propensity towards risk-taking and locus of control. It also found that social and cultural views not related to the students' DEI. However, perceived support and perceived barriers were found to have a strong relationship with Qatar University students' perceived behavioral control. Therefore, this study contributes to identifying the critical motivational factors associated with digital entrepreneurship among university students and it provides information that could be useful for policy- and decision-makers.