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Advancing E-Commerce Beyond Readiness in a Developing Country: Experiences of Ghanaian Firms

Author

Listed:
  • Richard Boateng

    (PearlRichards Foundation, Ghana)

  • Richard Heeks

    (University of Manchester, UK)

  • Alemayehu Molla

    (RMIT University, Australia)

  • Robert Hinson

    (University of Ghana Business School, Ghana)

Abstract

This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic commerce at the firm-level. The study covers the government, technology, market and culture readiness factors. Findings suggest that social networks, managerial capabilities and government commitment have an attendant effect on adoption and use of tangible resources like electronic commerce applications. The findings imply that future research and practitioner efforts should focus on developing a broader perspective to address electronic commerce challenges encompassing issues like how firms can advance to more complex forms of e-commerce after initial e-commerce adoption.

Suggested Citation

  • Richard Boateng & Richard Heeks & Alemayehu Molla & Robert Hinson, 2011. "Advancing E-Commerce Beyond Readiness in a Developing Country: Experiences of Ghanaian Firms," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 9(1), pages 1-16, January.
    • Handle: RePEc:igg:jeco00:v:9:y:2011:i:1:p:1-16
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    Cited by:

    1. Aboelmaged, Mohamed Gamal, 2014. "Predicting e-readiness at firm-level: An analysis of technological, organizational and environmental (TOE) effects on e-maintenance readiness in manufacturing firms," International Journal of Information Management, Elsevier, vol. 34(5), pages 639-651.
    2. Makoza, Frank, 2023. "E-commerce and entrepreneurship for African Continental Free Trade Area (AfCFTA): A readiness conceptual framework," EconStor Preprints 268464, ZBW - Leibniz Information Centre for Economics.
    3. Kluge, Jan & Lappoehn, Sarah & Plank, Kerstin, 2020. "The Determinants of Economic Competitiveness," IHS Working Paper Series 24, Institute for Advanced Studies.

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