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The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments

Author

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  • Chung-Hoon Park

    (Samsung SDS, Korea)

  • Young-Gul Kim

    (KAIST, Korea)

Abstract

Among the potential determinants of consumers’ commitments to online shopping site are information features of the Web site, because online shopping consumers have to base their judgment solely on the product or service information presented on the site. When consumers are satisfied with such information features and perceive clear benefits from their relationships with the site, we can expect them to be more committed to the site. In this study, we investigate the relationship between such determinants and consumers’ commitments to an online shopping site. Results of the online survey with 1,278 Korean customers of online bookstores and ticketing services indicate that information satisfaction and relational benefit are highly predictable of consumers’ commitments to an online shopping site. In addition, we found that information satisfaction is affected most by product information quality, while relational benefit is strongly related to service information quality. These results seem to reflect the consumers’ different perceptual weights to different information contents of the Web sites in forming their Web site perceptions.

Suggested Citation

  • Chung-Hoon Park & Young-Gul Kim, 2006. "The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(1), pages 70-90, January.
    • Handle: RePEc:igg:jeco00:v:4:y:2006:i:1:p:70-90
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    Cited by:

    1. Marya Wani & Vishnupriya Raghavan & Dolphy Abraham & Virginia Kleist, 0. "Beyond utilitarian factors: User experience and travel company website successes," Information Systems Frontiers, Springer, vol. 0, pages 1-17.
    2. Chen, Hsiu-Li & Mathews, Shane, 2013. "The effects of portal website attitude and e-services on branding of e-stores," Australasian marketing journal, Elsevier, vol. 21(3), pages 155-160.
    3. Mogot Hermantoro & Albari, 2022. "E-Servicescape analysis and its effect on perceived value and loyalty on e-commerce online shopping sites in Yogyakarta," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(4), pages 39-49, October.
    4. Abiamuwe, Ngozi O. & David, Olayinka R. & Seriki-Mosadolorun, Jummai S. & Olusegun, Rotimi A. & Nwahunanya, Innocent, 2022. "E-Marketing of Clothing Products and Consumers’ Satisfaction of Delivery Methods in Lagos State, Nigeria," International Journal of Home Economics, Hospitality and Allied Research, Department of Home Economics & Hospitality Management Education, University of Nigeria, Nsukka, vol. 1(1), pages 60-68, July.
    5. McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    6. Caner Dincer & Banu Dincer, 2015. "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(7), pages 97-111, July.
    7. Marya Wani & Vishnupriya Raghavan & Dolphy Abraham & Virginia Kleist, 2017. "Beyond utilitarian factors: User experience and travel company website successes," Information Systems Frontiers, Springer, vol. 19(4), pages 769-785, August.
    8. Juniwati, 2020. "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals jmmr243, Global Academy of Training and Research (GATR) Enterprise.

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