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Internet Shopping: The Supermarket Model and Customer Perceptions

Author

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  • Martyn Roberts

    (University of Portsmouth, UK)

  • Xianzhong M. Xu

    (University of Portsmouth, UK)

  • Nekatarios Mettos

    (University of Portsmouth, UK)

Abstract

It has been widely speculated that new markets and customers can be reached through the use of the Internet and new ways of conducting business can be developed. A major growth in electronic commerce (EC) is organisations that directly interact with their customers (business to-consumer EC). The supermarket sector is at the forefront of this development. However, little empirical evidence is documented to reveal whether consumer shopping patterns have significantly changed toward Internet shopping. By using a case study approach and a questionnaire survey, this study reports the Internet shopping models adopted by the major UK supermarkets, and examines consumer shopping behaviour and their attitudes toward the Internet for grocery shopping.

Suggested Citation

  • Martyn Roberts & Xianzhong M. Xu & Nekatarios Mettos, 2003. "Internet Shopping: The Supermarket Model and Customer Perceptions," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 1(2), pages 32-43, April.
    • Handle: RePEc:igg:jeco00:v:1:y:2003:i:2:p:32-43
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    Cited by:

    1. Prachi Jain Aggarwal, 2023. "Service Quality Dimensions in the Context of Herzberg Two Factor Theory: An Exploratory Study of India and Taiwan," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 14(1), pages 1-14, January.
    2. Amankwah-Amoah, Joseph, 2017. "Global consolidation of industries and business failures: insights from brick-and-mortar and online outlets," MPRA Paper 82509, University Library of Munich, Germany.

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