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Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation

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  • Kirill M. Yurov

    (University of Illinois at Chicago, USA)

  • Yuliya V. Yurova

    (University of Illinois at Chicago, USA)

  • Richard E. Potter

    (University of Illinois at Chicago, USA)

Abstract

Healthcare technology markets have been recently identified as potential investment targets. Having survived a major environmental shock, the dot.com bust, firms in the healthcare technology industry are presently experiencing an impressive revenue growth. In this study, we investigate the strategies of Emdeon Corporation, a healthcare technology firm whose e-business model provides clues for achieving a sustained revenue growth and profitability. We trace the current sustainability of Emdeon’s e-business model to a related diversification strategy that the firm’s upper management has pursued via mergers and acquisitions (M&As). We also address the motivation behind current restructuring of Emdeon’s e-business model. We argue that maturation of diversified e-business models leads to the transformation of individual segments into distinct entities focusing on specific technology markets.

Suggested Citation

  • Kirill M. Yurov & Yuliya V. Yurova & Richard E. Potter, 2007. "Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation," International Journal of E-Business Research (IJEBR), IGI Global, vol. 3(3), pages 1-13, July.
    • Handle: RePEc:igg:jebr00:v:3:y:2007:i:3:p:1-13
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