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Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

Author

Listed:
  • Troy J. Strader

    (Drake University, USA)

  • Philip A. Houle

    (Drake University, USA)

  • Sridhar N. Ramaswami

    (Iowa State University, USA)

Abstract

This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.

Suggested Citation

  • Troy J. Strader & Philip A. Houle & Sridhar N. Ramaswami, 2005. "Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness," International Journal of E-Business Research (IJEBR), IGI Global, vol. 1(4), pages 51-57, October.
    • Handle: RePEc:igg:jebr00:v:1:y:2005:i:4:p:51-57
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