IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v12y2016i4p23-37.html
   My bibliography  Save this article

Determinants of Consumer Intention to Use Online Gambling Services: An Empirical Study of the Portuguese Market

Author

Listed:
  • Nuno Fortes

    (Instituto Politécnico de Coimbra, ESTGOH, Coimbra, Portugal)

  • António Carrizo Moreira

    (University of Aveiro, Aveiro, Portugal)

  • João Saraiva

    (University of Aveiro, Aveiro, Portugal)

Abstract

Online gambling has skyrocketed in recent years. As such, knowing the determinants of consumer usage behavior is crucial in understanding online gambling services. This study has as main objective the construction of an explanatory model of the online gambling services usage behavior, based on the incorporation of perceived risk in the conceptual framework of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The empirical validation of the model was performed by conducting an online survey to a convenience sample of 212 Portuguese online players. Data were processed using the PLS-SEM methodology. The results evidence that performance expectancy, social influence, facilitating conditions, hedonic motivations, price value, habits, as well as perceived risk influence the intention to use online gambling services.

Suggested Citation

  • Nuno Fortes & António Carrizo Moreira & João Saraiva, 2016. "Determinants of Consumer Intention to Use Online Gambling Services: An Empirical Study of the Portuguese Market," International Journal of E-Business Research (IJEBR), IGI Global, vol. 12(4), pages 23-37, October.
    • Handle: RePEc:igg:jebr00:v:12:y:2016:i:4:p:23-37
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEBR.2016100102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:12:y:2016:i:4:p:23-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.