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Examining User Adoption of Mobile Augmented Reality Applications

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  • Tao Zhou

    (School of Management, Hangzhou Dianzi University, Hangzhou, China)

Abstract

As an emerging service, mobile augmented reality (AR) applications have not received wide adoption among users. This may affect the successful implementation of AR. Integrating both perspectives of the unified theory of acceptance and use of technology (UTAUT) and flow theory, this research examined user adoption of mobile AR applications. The results indicated that performance expectancy and the flow experience consisting of perceived enjoyment, attention focus and perceived control significantly affect usage intention, which in turn affects actual usage behaviour. The results imply that service providers need to improve the perceived utility and user experience in order to facilitate user adoption of mobile AR applications.

Suggested Citation

  • Tao Zhou, 2018. "Examining User Adoption of Mobile Augmented Reality Applications," International Journal of E-Adoption (IJEA), IGI Global, vol. 10(2), pages 37-49, July.
    • Handle: RePEc:igg:jea000:v:10:y:2018:i:2:p:37-49
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEA.2018070103
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    Cited by:

    1. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2021. "Integrating TTF and UTAUT2 theories to investigate the adoption of augmented reality technology in education: Perspective from a developing country," Technology in Society, Elsevier, vol. 67(C).

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