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Analyzing the Strategy of Sustainable Competitive Advantage in Taiwan’s Photovoltaic Industry

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  • Yi-Fen Chen

    (Chung Yuan Christian University, Taiwan)

  • Chang-Lung Hsieh

    (Ming Chuan University, Taiwan)

  • Wen-Yu Chen

    (Yuanpei University, Taiwan)

  • Chai-Wen Tsai

    (Ming Chuan University, Taiwan)

  • Lee-Wei Wei

    (Chung Yuan Christian University, Taiwan)

Abstract

Solar energy is one of the most popular resources in recent years. It has seemed as the best alternative for solving energy problem and protecting global environment. Moreover, many countries are very enthusiastic about the development of PV industry. Therefore, the purpose of this research is to find out the best strategy for Taiwan’s photovoltaic (PV) industry. First, Taiwan PV industry was analyzed by using SWOT. Second, the Analytic Network Process (ANP) structure was formed and modified by Expert Depth Interview. Then, the questionnaires were designed and sent to experts. Finally, the authors used the returned questionnaires to calculate the weighting and select the best strategy for Taiwan PV industry. The research results showed that the diversification strategy was the most appropriate. With this consequence, the manager of PV industry can take this strategy in order to maintain the sustainable competitive advantage in PV industry of the world.

Suggested Citation

  • Yi-Fen Chen & Chang-Lung Hsieh & Wen-Yu Chen & Chai-Wen Tsai & Lee-Wei Wei, 2011. "Analyzing the Strategy of Sustainable Competitive Advantage in Taiwan’s Photovoltaic Industry," International Journal of Decision Support System Technology (IJDSST), IGI Global, vol. 3(3), pages 42-57, July.
    • Handle: RePEc:igg:jdsst0:v:3:y:2011:i:3:p:42-57
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