IDEAS home Printed from https://ideas.repec.org/a/igg/jcrmm0/v7y2016i3p50-63.html
   My bibliography  Save this article

The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online

Author

Listed:
  • Yi-Fen Chen

    (Department of International Business, Chung Yuan Christian University, Taoyuan City, Taiwan)

  • Hing-Yu Kung

    (Department of International Business, Chung Yuan Christian University, Taoyuan City, Taiwan)

  • Chia-Wen Tsai

    (Department of Information Management, Ming Chuan University, Taipei, Taiwan)

Abstract

Nowadays ways of purchase are changing with the maturity and rapid development of e-commerce. There are two studies in this research paper. In study 1, one online experiment was conducted with 263 subjects, it aims to figure out the relationship between consumers' risk preference and risk in online purchase environment. In study 2, the other online experiment was conducted involving 263 subjects. It aims to explore consumer purchase intention in counterfeit goods by experimental design including those three variables. It is found risk preferences on consumers and risks in purchase environment must be considered in the same time, because the interaction between risk preference of consumers and risks in online purchase environment for impact on purchase intention will be significant. The product itself like product with logo or not is the biggest factor to attract consumers to purchase. Risk will not affect consumer purchase intention while there are no other variables; but it would affect consumers purchase intention while consumers consider brand logo at same time.

Suggested Citation

  • Yi-Fen Chen & Hing-Yu Kung & Chia-Wen Tsai, 2016. "The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 7(3), pages 50-63, July.
    • Handle: RePEc:igg:jcrmm0:v:7:y:2016:i:3:p:50-63
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJCRMM.2016070104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jcrmm0:v:7:y:2016:i:3:p:50-63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.