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Communication Strategies and Information Choice Strategy of the Arab Tourists: The Mediating Role of Situational Characteristics

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  • Bilal Ahmad Ali Al-khateeb

    (Department of Business Administration, Imam Mohammad Ibn Saud Islamic University, Saudi Arabia)

  • Mohammad Abdel-Hammed Ali Al-Hussein

    (Department of Finance and Managerial Science, Aqaba University College, Al-Balqa' Applied University (BAU), Jordan)

Abstract

The main purpose of this study is to examine the mediating role of situational characteristics on the relationship between communication strategies and information choice strategy of the Arab tourists in Malaysia. The study adopted a cross-sectional design with a quantitative survey approach. Overall, the study finds that situational characteristics significantly mediate the influence of information source on the information choice strategy of the Arab tourists but not on the relationship between information source and information choice. The study therefore concludes among others that situational characteristic can only explain the influence of information channels on the information choice strategy but not on the influence of information source on the information choice strategy.

Suggested Citation

  • Bilal Ahmad Ali Al-khateeb & Mohammad Abdel-Hammed Ali Al-Hussein, 2020. "Communication Strategies and Information Choice Strategy of the Arab Tourists: The Mediating Role of Situational Characteristics," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 11(4), pages 36-47, October.
    • Handle: RePEc:igg:jcrmm0:v:11:y:2020:i:4:p:36-47
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