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The Role of Customer Commercial Knowledge Management in Improving the Performance of Employees of Insurance Firms in Iran

Author

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  • Bagher Asgarnezhad Nouri

    (University of Mohaghegh Ardabili, Ardabil, Iran)

  • Fahimeh Oleykie

    (University of Mohaghegh Ardabili, Ardabil, Iran)

  • Milad Soltani

    (European University of Cyprus, Engomi, Cyprus)

Abstract

The purpose of this article is to determine the effect of customer commercial knowledge management on the performance of employees of insurance firms. The population comprises the employees of all insurance companies of Ardabil province in Iran. Due to the small size of the population, no sampling was carried out and the population was examined through a census procedure. Data collection was carried out using Newman and Conrad's knowledge management questionnaire and Patterson's job performance questionnaire. A data analysis was conducted with Pearson correlation and regression analysis using SPSS software. The results showed that customer commercial knowledge management can predict staff performance; hence, it is one of the effective factors in improving staff performance.

Suggested Citation

  • Bagher Asgarnezhad Nouri & Fahimeh Oleykie & Milad Soltani, 2019. "The Role of Customer Commercial Knowledge Management in Improving the Performance of Employees of Insurance Firms in Iran," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 10(1), pages 17-33, January.
    • Handle: RePEc:igg:jcrmm0:v:10:y:2019:i:1:p:17-33
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