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Channel Conflict and Management of O2O Network Marketing Model Under E-Commerce Exploration of Ideas

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  • Rafia Sber

    (University of North Florida, USA)

Abstract

With the continuous updating of Internet technology, the Internet has gradually become popular, and e-commerce has also ushered in new development opportunities. It has gradually evolved from electronic retail price segments and electronic trade to modern online. The transaction mode has become an important means of communication for the development of the industry. As a new type of activity, e-commerce forms a brand-new informatization model for the production, procurement, and sales of enterprises. Therefore, this paper will analyze the channel conflict of the offline to online (O2O) network marketing model under e-commerce, and propose specific management strategies.

Suggested Citation

  • Rafia Sber, 2022. "Channel Conflict and Management of O2O Network Marketing Model Under E-Commerce Exploration of Ideas," International Journal of Circular Economy and Waste Management (IJCEWM), IGI Global, vol. 2(1), pages 1-4, January.
    • Handle: RePEc:igg:jcewm0:v:2:y:2022:i:1:p:1-4
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