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An Empirical Investigation on University Students' Smartphone Dependency: The Role of Social Needs, Social Values, and Social Influences

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  • Sabakun Naher Shetu

    (Department of Business Administration in Marketing, Bangladesh University of Professionals (BUP), Bangladesh)

Abstract

The purpose of this research is to explore how the social needs, social values, and social influences affect the university students' smartphone dependency in Bangladesh perspectives. The researcher used structured survey methods and a non-probability convenience sampling procedure to collect the primary data. For data analysis purposes, the SmartPLS software was used. The data was collected from both undergraduate and master's students, and 532 respondents' data set was considered to analyze the proposed hypotheses. The analysis results indicated that social needs, social values, and social influences have a positive relationship and significantly influence university students' smartphone dependency. The study focused on smartphone dependency of university students, which has become one of the crucial gadgets to carry among the youth. The demand for smartphone usage is significantly increasing in Bangladesh, and previous studies have not been focused on this area. The research limitations of this study are also presented, and the authors suggested directions of future research as well.

Suggested Citation

  • Sabakun Naher Shetu, 2021. "An Empirical Investigation on University Students' Smartphone Dependency: The Role of Social Needs, Social Values, and Social Influences," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 11(3), pages 1-14, July.
    • Handle: RePEc:igg:jcbpl0:v:11:y:2021:i:3:p:1-14
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