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Business Intelligence 2.0: The eXtensible Markup Language as Strategic Enabler

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  • Rubén A. Mendoza

    (Saint Joseph’s University, USA)

Abstract

Business Intelligence 2.0 is an umbrella term used to refer to a collection of tools that help organizations extend their BI capabilities using Internet platforms. BI 2.0 tools can enable the automatic discovery of distributed software services and data stores, greatly increasing the range of market options for an organization. The development cycle for these tools is still in its early stage, and much work remains. However, some technologies and standards are already well understood in order to make a significant impact. This paper provides an overview of the eXtensible Markup Language (XML) and related technologies supporting the deployment of web services and service-oriented architectures (SOA). The author summarizes the critical importance of these technologies to the emergence of BI 2.0 tools. This paper also explores the current state of Internet-enabled BI activities and strategic considerations for firms considering BI 2.0 options.

Suggested Citation

  • Rubén A. Mendoza, 2010. "Business Intelligence 2.0: The eXtensible Markup Language as Strategic Enabler," International Journal of Business Intelligence Research (IJBIR), IGI Global, vol. 1(4), pages 63-76, October.
    • Handle: RePEc:igg:jbir00:v:1:y:2010:i:4:p:63-76
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    Cited by:

    1. Keith J. Kelley & Marcelo J. Alvarado-Vargas, 2020. "IT Signal Generation and Management Capabilities’ Effect on Corporate Reputation: A Typological Approach to Strategic Positioning in a Digital World," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 145-159, August.

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