IDEAS home Printed from https://ideas.repec.org/a/igg/jban00/v6y2019i1p77-93.html
   My bibliography  Save this article

Pricing for Complementary and Substitute Products Simultaneously in the Package-Sale and Separate-Sale

Author

Listed:
  • Ashkan Mohsenzadeh Ledari

    (Kharazmi University, Tehran, Iran)

  • Alireza Arshadi Khamseh

    (Kharazmi University, Tehran, Iran)

  • Bahman Naderi

    (Kharazmi University, Tehran, Iran)

Abstract

In this article, the authors present a model for the pricing of a substitute and complementary products (four commodities) while the seller delivers the products individually, in the form of a package to the final customer, and compares the profits from the sale of each scenario. Also, a comparative study has been completed. In the package sale, two complementary products are delivered in one package, but each item is sold in separate sales. The demand function for each product is a function of the price. To illustrate the validity of the model, numerical examples have been used and a sensitivity analysis has been done on the important parameters in the problem.

Suggested Citation

  • Ashkan Mohsenzadeh Ledari & Alireza Arshadi Khamseh & Bahman Naderi, 2019. "Pricing for Complementary and Substitute Products Simultaneously in the Package-Sale and Separate-Sale," International Journal of Business Analytics (IJBAN), IGI Global, vol. 6(1), pages 77-93, January.
  • Handle: RePEc:igg:jban00:v:6:y:2019:i:1:p:77-93
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJBAN.2019010105
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jban00:v:6:y:2019:i:1:p:77-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.