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Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

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  • Sonya Zhang

    (California State Polytechnic University, Pomona, USA)

  • Samuel Lee

    (California State Polytechnic University, Pomona, USA)

  • Karen Hovsepian

    (California State Polytechnic University, Pomona, USA)

  • Hannah Morgia

    (California State Polytechnic University, Pomona, USA)

  • Kelli Lawrence

    (California State Polytechnic University, Pomona, USA)

  • Natalie Lawrence

    (California State Polytechnic University, Pomona, USA)

  • Ashish Hingle

    (California State Polytechnic University, Pomona, USA)

Abstract

As more print media move to online, news and media websites have evolved with increasing complexity in content, design, and monetization strategies. In this article, the authors examined and reported the web design patterns of 150 leading news and media websites in six different categories: TV news, online newspapers, online magazines, and technology news, sports news, and business news, using 28 analytics metrics in four dimensions: content structure, multimedia, social sharing, and advertising placements.

Suggested Citation

  • Sonya Zhang & Samuel Lee & Karen Hovsepian & Hannah Morgia & Kelli Lawrence & Natalie Lawrence & Ashish Hingle, 2018. "Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements," International Journal of Business Analytics (IJBAN), IGI Global, vol. 5(4), pages 43-60, October.
    • Handle: RePEc:igg:jban00:v:5:y:2018:i:4:p:43-60
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