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Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach

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  • Saurav Mohanty

    (Department of Decision System Sciences, Saint Joseph's University, Philadelphia, PA, USA)

  • Nicolle Clements

    (Department of Decision System Sciences, Saint Joseph's University, Philadelphia, PA, USA)

  • Vipul Gupta

    (Department of Decision System Sciences, Saint Joseph's University, Philadelphia, PA, USA)

Abstract

This study examines the influence of Electronic Word of Mouth (eWOM) on the box office revenue generation of movies in the U.S domestic market using the technique of Aspect-Based Sentiment Analysis (ABSA) and aspect identification. The analysis was conducted on the sentiment score and frequency of five movie aspects from the user reviews collected from high grossing 2014 movies. This study revealed a significant dependence on the aspect-based sentiment frequency of the movie's Story aspect. Surprisingly, the data also showed a strong dependence of movie success on the negative sentiment frequency on the Casting aspect. The findings of the study suggest that the eWOM present in online movie reviews can be used to predict the performance of a movie at the box office by monitoring the aspect's frequency of sentiment, which can be referred to as a metric of the online “buzz” of the movie.

Suggested Citation

  • Saurav Mohanty & Nicolle Clements & Vipul Gupta, 2018. "Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach," International Journal of Business Analytics (IJBAN), IGI Global, vol. 5(1), pages 1-15, January.
    • Handle: RePEc:igg:jban00:v:5:y:2018:i:1:p:1-15
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    Cited by:

    1. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.

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