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A Study of Customer Satisfaction of an Automotive Company in Malaysia

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Author Info

  • Noor Azlina Fakiruddin

    (International Islamic University Malaysia (IIUM), Malaysia)

  • Hebat Allah A. Wagih

    (International Islamic University Malaysia (IIUM), Malaysia)

  • Waleed F. Faris

    (International Islamic University Malaysia (IIUM), Malaysia)

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    Abstract

    This paper was conducted to present an analysis of the current level of customer satisfaction on the services offered by an automotive outlet in Malaysia. In an effort to make the company more effective, many have targeted various change programmes to meet customer satisfaction. Customer satisfaction is one of the most important factors in the organizations success, and an important determinant of customer satisfaction is how well the product performs. The objective of this study is to help the organization to improve their customer level of satisfaction through providing continuous efforts to improve their level of service and product productivity.

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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jabim.2010040103
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    Bibliographic Info

    Article provided by IGI Global in its journal International Journal of Asian Business and Information Management (IJABIM).

    Volume (Year): 1 (2010)
    Issue (Month): 2 (April)
    Pages: 24-31

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    Handle: RePEc:igg:jabim0:v:1:y:2010:i:2:p:24-31

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    Web page: http://www.igi-global.com

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