IDEAS home Printed from https://ideas.repec.org/a/igg/jabim0/v1y2010i2p24-31.html
   My bibliography  Save this article

A Study of Customer Satisfaction of an Automotive Company in Malaysia

Author

Listed:
  • Noor Azlina Fakiruddin

    (International Islamic University Malaysia (IIUM), Malaysia)

  • Hebat Allah A. Wagih

    (International Islamic University Malaysia (IIUM), Malaysia)

  • Waleed F. Faris

    (International Islamic University Malaysia (IIUM), Malaysia)

Abstract

This paper was conducted to present an analysis of the current level of customer satisfaction on the services offered by an automotive outlet in Malaysia. In an effort to make the company more effective, many have targeted various change programmes to meet customer satisfaction. Customer satisfaction is one of the most important factors in the organizations success, and an important determinant of customer satisfaction is how well the product performs. The objective of this study is to help the organization to improve their customer level of satisfaction through providing continuous efforts to improve their level of service and product productivity.

Suggested Citation

  • Noor Azlina Fakiruddin & Hebat Allah A. Wagih & Waleed F. Faris, 2010. "A Study of Customer Satisfaction of an Automotive Company in Malaysia," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 1(2), pages 24-31, April.
    • Handle: RePEc:igg:jabim0:v:1:y:2010:i:2:p:24-31
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jabim.2010040103
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jabim0:v:1:y:2010:i:2:p:24-31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.