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The Effect of Consumer Learning on Customer Loyalty: A Study on BRI Customers in Southeast Sulawesi

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  • Otto Randa Payangan

    (Hasanuddin University, Indonesia)

Abstract

The study site was Southeast Sulawesi Province. The research object was customers of BRI. The study took place in three (3) months. The first and second months were when the researchers contacted Bank Rakyat Indonesia (BRI) to conduct research, then the researchers distributed questionnaires to respondents. In the third month, the researchers collected questionnaires that had been filled in and performed data processing. The population in this study was BRI customers throughout Southeast Sulawesi, totaling 11,800 people. This study took 8% sampling precision to maintain the representativeness of the research sample. Based on the population, the sample size set in this study follows the Slovin formula to obtain a sample of 156 people.

Suggested Citation

  • Otto Randa Payangan, 2020. "The Effect of Consumer Learning on Customer Loyalty: A Study on BRI Customers in Southeast Sulawesi," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 9(1), pages 41-53, January.
    • Handle: RePEc:igg:jabe00:v:9:y:2020:i:1:p:41-53
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