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Determinants of the Risk-Taking Attitude among Small Equity Investors

Author

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  • Imran Ali

    (Department of Business Adminstration, King Abdulaziz University, Jeddah, Saudi Arabia)

  • Saleh Al-Sabaan

    (King Abdulaziz University, Jeddah, Saudi Arabia)

  • Saud Mandurah

    (King Abdulaziz University, Jeddah, Saudi Arabia)

Abstract

This study explores the personality traits, perceived personal control, behavioral biases, culture, and socio-demographics in determining individual equity investor's risk assumption attitude. The study uses a survey approach to collect responses from small equity investors. A conceptual model is developed and hypotheses are tested through structure equation model (SEM). The result identifies personality traits, perceived personal control, behavioral biases, cultural factor and socio-demographic variables as strong determinants of small equity investor's risk assumption attitude.

Suggested Citation

  • Imran Ali & Saleh Al-Sabaan & Saud Mandurah, 2016. "Determinants of the Risk-Taking Attitude among Small Equity Investors," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 5(3), pages 1-13, July.
    • Handle: RePEc:igg:jabe00:v:5:y:2016:i:3:p:1-13
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    Cited by:

    1. Mehwish Aziz Khan & Eatzaz Ahmad, 2018. "Measurement of Investor Sentiment and Its Bi-Directional Contemporaneous and Lead–Lag Relationship with Returns: Evidence from Pakistan," Sustainability, MDPI, vol. 11(1), pages 1-20, December.

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