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Consumer–Retail Structure Interrelations as Seen in the Young Consumers’ Photographs of Retail Environments

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  • Pirjo Laaksonen

    (Department of Marketing, University of Vaasa, Vaasa, Finland)

  • Ari Huuhka

    (University of Vaasa, Finland)

  • Martti Laaksonen

    (Department of Marketing, University of Vaasa, Vaasa, Finland)

Abstract

This article seeks to understand the multidimensionality of urban consumption and the nature and the levels of consumer – retail structure interrelations. A holistic conceptual framework of urban consumption is proposed. It views the needs, wants, and desires as the motivating forces for consumer behavior, and conceptualizes the dimensions of consumption space and the forms that consumption takes within these dimensions (the platforms of consumption). Qualitative data (respondent-generated photographs and written explanations) is used to exemplify the forms of consumption within the proposed platforms.

Suggested Citation

  • Pirjo Laaksonen & Ari Huuhka & Martti Laaksonen, 2013. "Consumer–Retail Structure Interrelations as Seen in the Young Consumers’ Photographs of Retail Environments," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 2(1), pages 17-29, January.
    • Handle: RePEc:igg:jabe00:v:2:y:2013:i:1:p:17-29
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