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Global And European Trends In Advertising Services

Author

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  • Alina-Cerasela Avram

Abstract

This article analyzes recent developments in advertising services, considered to be some of the most dynamic business services. The analysis focuses on the main companies active in this sector and highlights the main features of this market niche and its future trends. Advertising services are a flagship category of Knowledge-Intensive Business Services, and their development over the last decade came as a consequence of IT progress. The article highlights the fact that the companies in this field need to reshape their strategy by adapting to the current technologies and new consumer’s demands. The development of e-commerce and increasing user preference for modern ways to broadcast video and voice content, such as mobile apps, or video platforms, forces advertising companies to rethink their business strategy.

Suggested Citation

  • Alina-Cerasela Avram, 2019. "Global And European Trends In Advertising Services," Euroinfo, Institute for World Economy, Romanian Academy, vol. 3(6-7), pages 29-39, July.
    • Handle: RePEc:iem:eurinf:v:3:y:2019:i:6-7:p:29-39
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    File URL: http://www.iem.ro/rem/index.php/euroinfo/article/view/711/792
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    More about this item

    Keywords

    advertising services; advertising companies; online advertising;
    All these keywords.

    JEL classification:

    • L - Industrial Organization
    • L89 - Industrial Organization - - Industry Studies: Services - - - Other

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