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Estudio neurocientífico de los Circuitos de Recompensa y su influencia en el proceso de toma de decisión de compra en agentes económicos de bajos ingresos. Estudio de Caso

Author

Listed:
  • Mario A. Vázquez

    (Universidad Católica de Salta - UCASAL (Argentina))

  • Patricia A. Francica

    (Universidad Católica de Salta - UCASAL (Argentina))

  • Jimena Aré Tomás

    (Universidad Católica de Salta - UCASAL (Argentina))

  • Mariana Remaggi

    (Universidad Católica de Salta - UCASAL (Argentina))

  • Enzo D. Cagnone Lávaque

    (Universidad Católica de Salta - UCASAL (Argentina))

Abstract

El presente trabajo tiene el objetivo de identificar la posible influencia del “Circuito de Recompensa” en la toma de decisiones de consumo en individuos cuyos ingresos se encuentran por debajo de la línea de la pobreza. Para ello se estudió el comportamiento de consumo de una familia de recursos económicos escasos de la ciudad de Salta, durante seis meses en 2018. Se pudo inferir que los consumos que implicaron endeudamiento y la consecuente pérdida del poder de compra (factores clave para permanecer en un círculo de pobreza) son aquellos que se dirigen a la obtención de bienes en cuyo proceso se experimenta placer, o constituye una experiencia placentera, que no incluyen la obtención y análisis exhaustivo de información sobre los bienes, y que posiblemente genera una segregación dopaminérgica que dispara una decisión de consumo para satisfacer diversas necesidades emocionales, pero que resulta desfavorable para el desarrollo de la microeconomía familiar. / The aim of this paper is to identify the possible influence of the "Reward Circuit" on consumption decisions in individuals whose income is below the poverty line. This study was carried out by studying the consumption behaviour of a family with scarce economic resources in the city of Salta, during six months in 2018. It was possible to infer that the consumption that implied indebtedness and the consequent loss of purchasing power (key factors for remaining in a circle of poverty) are those that are aimed at obtaining goods in the process of which pleasure is experienced, or constitutes a pleasurable experience, which do not include obtaining and exhaustive analysis of information about the goods, and which possibly generates a dopaminergic segregation that triggers a consumption decision to satisfy various emotional needs, but which is unfavourable for the development of the family microeconomy.

Suggested Citation

  • Mario A. Vázquez & Patricia A. Francica & Jimena Aré Tomás & Mariana Remaggi & Enzo D. Cagnone Lávaque, 2021. "Estudio neurocientífico de los Circuitos de Recompensa y su influencia en el proceso de toma de decisión de compra en agentes económicos de bajos ingresos. Estudio de Caso," Revista Actualidad Económica, Universidad Nacional de Córdoba, Facultad de Ciencias Económicas, Instituto de Economía y Finanzas, vol. 31(103), pages 57-66, Ene-Abr.
    • Handle: RePEc:ief:revaec:v:31:y:2021:i:103:p:57-66
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    File URL: https://revistas.unc.edu.ar/index.php/acteconomica/article/view/32921/33540
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    More about this item

    Keywords

    Circuito de recompensa; decisión; consumo; círculo vicioso de la pobreza;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics

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