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Influencia de las capacidades de marketing en la competitividad de las nuevas empresas internacionales

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Author Info

  • Andreu Blesa

    (Universitat Jaume I)

  • María Ripollés

    (Universitat Jaume I)

  • Diego Monferrer

    (Universitat Jaume I)

Registered author(s):

    Abstract

    El principal objetivo de este trabajo es analizar los factores que desde la óptica del marketing y del entrepreneurship pueden favorecer el crecimiento internacional de las nuevas empresas internacionales. Concretamente, se plantea analizar cómo afecta la velocidad de internacionalización y la orientación emprendedora en la generación de capacidades de marketing, así como el papel de estas capacidades en el crecimiento de estas empresas, a través de su influencia en la elección de modos de entrada de alto compromiso de recursos y en su dispersión geográfica. Las conclusiones de este estudio contribuirán a mejorar la comprensión del comportamiento de las nuevas empresas internacionales.

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    File URL: ftp://ftp.fundacionsepi.es/InvEcon/paperArchive/May2009/v33i2a4.pdf
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    Bibliographic Info

    Article provided by Fundación SEPI in its journal Investigaciones Económicas.

    Volume (Year): 33 (2009)
    Issue (Month): 2 (May)
    Pages: 233-270

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    Handle: RePEc:iec:inveco:v:33:y:2009:i:2:p:233-270

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    Postal: Investigaciones Economicas Fundación SEPI Quintana, 2 (planta 3) 28008 Madrid Spain
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    Web page: http://www.fundacionsepi.es/

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    Web: http://www.fundacionsepi.es/revistas/presentacion.asp

    Related research

    Keywords: Velocidad de entrada; Capacidades de Marketing; Internacionalización.;

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