This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Influencia de las capacidades de marketing en la competitividad de las nuevas empresas internacionales

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Andreu Blesa (Universitat Jaume I)
María Ripollés (Universitat Jaume I)
Diego Monferrer (Universitat Jaume I)
Abstract

El principal objetivo de este trabajo es analizar los factores que desde la óptica del marketing y del entrepreneurship pueden favorecer el crecimiento internacional de las nuevas empresas internacionales. Concretamente, se plantea analizar cómo afecta la velocidad de internacionalización y la orientación emprendedora en la generación de capacidades de marketing, así como el papel de estas capacidades en el crecimiento de estas empresas, a través de su influencia en la elección de modos de entrada de alto compromiso de recursos y en su dispersión geográfica. Las conclusiones de este estudio contribuirán a mejorar la comprensión del comportamiento de las nuevas empresas internacionales.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: ftp://ftp.funep.es/InvEcon/paperArchive/May2009/v33i2a4.pdf
File Format: application/pdf
File Function: Full text
Download Restriction: no

Publisher Info
Article provided by Fundación SEPI in its journal Investigaciones Económicas.

Volume (Year): 33 (2009)
Issue (Month): 2 (May)
Pages: 233-270
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:iec:inveco:v:33:y:2009:i:2:p:233-270

Contact details of provider:
Postal: Investigaciones Economicas Fundación SEPI Quintana, 2 (planta 3) 28008 Madrid Spain
Email:
Web page: http://www.funep.es/

Order Information:
Email:
Web: http://www.funep.es/invecon/en/eSubsInfo.asp

For technical questions regarding this item, or to correct its listing, contact: (Isabel Sánchez-Seco).

Related research
Keywords: Velocidad de entrada; Capacidades de Marketing; Internacionalización.;

Find related papers by JEL classification:
M - Business Administration and Business Economics; Marketing; Accounting
F - International Economics

Statistics
Access and download statistics

Did you know? Citation analysis on IDEAS includes online papers that are freely accessible and whose text could be automatically analyzed, currently about 210000 papers.

This page was last updated on 2009-12-6.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.