Determinantes de la intensidad franquiciadora: un enfoque de agencia
AbstractThis article studies, from an agency perspective, the factors that explain the franchisor decision to integrate versus franchise its outlets. The analysis of a sample of Spanish franchise networks shows that franchising is more likely when: a) the costs of inefficient risk allocation between agent and principal are low, b) agent effort is a key success factor, and c) it is difficult to control the opportunistic behaviour of the agent. Furthermore, the importance of franchisor effort seems to affect negatively to the percentage of franchised outlets.
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Bibliographic InfoArticle provided by Fundación SEPI in its journal Investigaciones Economicas.
Volume (Year): 27 (2003)
Issue (Month): 1 (January)
Contact details of provider:
Postal: Investigaciones Economicas Fundación SEPI Quintana, 2 (planta 3) 28008 Madrid Spain
Web page: http://www.fundacionsepi.es/
Find related papers by JEL classification:
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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- Gonzalez-Diaz, Manuel & Solis-Rodriguez, Vanesa, 2012. "Why do entrepreneurs use franchising as a financial tool? An agency explanation," Journal of Business Venturing, Elsevier, vol. 27(3), pages 325-341.
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