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Strategic alliance: case study in competitive positioning

Author

Listed:
  • Emmanuel N. Roussakis
  • Edmundo R. Lizarzaburu

Abstract

The case seeks to identify some of the issues encountered in the development and growth of a family-owned firm in the pharmaceutical business in Lima, Peru. Having overcome the initial challenges of its establishment, the company has become a visible and viable competitor in the Peruvian market and is poised to expand in cross border markets by exploring the prospect of a strategic alliance with a suitable pharmaceutical firm or a chain store in these markets. Senior management must evaluate the issues associated with an alliance that entails manufacturing for foreign companies.

Suggested Citation

  • Emmanuel N. Roussakis & Edmundo R. Lizarzaburu, 2013. "Strategic alliance: case study in competitive positioning," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 9(2), pages 246-266.
    • Handle: RePEc:ids:wremsd:v:9:y:2013:i:2:p:246-266
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