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The goalposts for project success have moved: a marketing view

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  • P.S. Kupakuwana
  • G.J.H. Van Der Berg
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    Abstract

    Traditionally, a successful project was seen as one in which the triad of time, budget and specifications was complied with at a profit. Current project literature places great emphasis on customer satisfaction as a fourth important success parameter. This paper discusses project management services and focuses on what constitutes project success. Such a project is named the 'new' project in this paper and a set of 'new' project rules is arrived at. These rules include the fact that the project manager should add the maximum value through proper project execution as well as initiative – even if exceeding the project scope. Financial implications of all activities should be taken into account and decisions must be taken only if financially viable. The paper also takes a services marketing view and examines the customer's motivation in appointing a project manager.

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    Bibliographic Info

    Article provided by Inderscience Enterprises Ltd in its journal World Review of Entrepreneurship, Management and Sustainable Development.

    Volume (Year): 1 (2005)
    Issue (Month): 2 ()
    Pages: 187-202

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    Handle: RePEc:ids:wremsd:v:1:y:2005:i:2:p:187-202

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    Web page: http://www.inderscience.com/browse/index.php?journalID=173

    Related research

    Keywords: project management; customer satisfaction; new projects; services marketing; profit; project success.;

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