Exploring the corporate social responsibility agenda of British credit unions: a case study approach
AbstractLittle is known about credit unions' engagement with corporate social responsibility (CSR), even though they collectively have significant impacts on society in developed as well as developing countries through widening access to financial services. By means of case studies, this paper seeks to explore the approach that exemplar British credit unions adopt to engage with their social and ethical responsibilities. We find that understanding of CSR is linked to cooperative principles, mainly external and community oriented and disconnected from CSR as a source of competitive advantage. The initiatives and practices that are seen to constitute CSR focus mainly on financial exclusion, rely significantly on a mixture of dependent and cooperative mechanisms and are executed through a network of links and partnerships. A strategic engagement with CSR that is value centric, integrated into strategy through principles and commitments and visible would provide sustainable benefits for credit unions and their multiple stakeholders.
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Bibliographic InfoArticle provided by Inderscience Enterprises Ltd in its journal Int. J. of Banking, Accounting and Finance.
Volume (Year): 2 (2010)
Issue (Month): 3 ()
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Web page: http://www.inderscience.com/browse/index.php?journalID=277
corporate social responsibility; strategic CSR; financial services; credit unions; cooperatives; value creation; UK; United Kingdom; financial exclusion.;
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