Advanced Search
MyIDEAS: Login to save this article or follow this journal

Fuzzy consideration sets: a new approach based on direct use of consumer preferences

Contents:

Author Info

  • Bruce Curry
  • Luisa Lazzari
Registered author(s):

    Abstract

    This paper offers a new approach to building fuzzy consideration sets, a well-established practical tool for marketers. Previous studies have been based on the standard (McFadden) model of consumer choice. In practical terms their approach is a variant of logistic regression, with fuzzy consideration utilities being imputed rather than treated directly. Here we demonstrate the feasibility of a direct method, in which consideration sets are constructed from the ground upwards using consumer preferences as expressed in questionnaires. The method and its computations are fully based on fuzzy mathematics and make use for example of linguistic variables. As well as demonstrating the feasibility of our method we also justify it as a potential tool for practitioners. In addition we consider some general issues relating to 'fuzzy' techniques.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.inderscience.com/link.php?id=26201
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Inderscience Enterprises Ltd in its journal Int. J. of Applied Management Science.

    Volume (Year): 1 (2009)
    Issue (Month): 4 ()
    Pages: 420-436

    as in new window
    Handle: RePEc:ids:injams:v:1:y:2009:i:4:p:420-436

    Contact details of provider:
    Web page: http://www.inderscience.com/browse/index.php?journalID=286

    Related research

    Keywords: fuzzy arithmetic; consideration sets; membership function; linguistic variable; consumer preferences; fuzzy logic.;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ids:injams:v:1:y:2009:i:4:p:420-436. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Graham Langley).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.