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Price and quality of remanufactured products related to consumer behaviour

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  • Wong Ming Wong
  • Xian-Yang Zeng

Abstract

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as quality and price, one moderating variable such as purchase intention, one mediating variable such as income, and one dependent variable such as purchase behaviour. The research sample consisted of 451 participants. The data collection period took place over a four-week period at train stations and shopping malls in Shanghai, China. The results conclude that the purchase behaviour of consumers for remanufactured product is affected by their purchase intention. Also, the income of consumers moderates the effect between their purchase intention and purchase behaviour. Furthermore, price affects the purchase intention of consumers while quality does not affect their purchase intention as much as the product's price.

Suggested Citation

  • Wong Ming Wong & Xian-Yang Zeng, 2015. "Price and quality of remanufactured products related to consumer behaviour," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 8(1), pages 17-26.
    • Handle: RePEc:ids:ijtrgm:v:8:y:2015:i:1:p:17-26
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    Cited by:

    1. Wong Ming Wong & Shian-Yang Tzeng, 2021. "Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions," SAGE Open, , vol. 11(4), pages 21582440211, November.
    2. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "The consequences of innovation failure: An innovation capabilities and dynamic capabilities perspective," Technovation, Elsevier, vol. 128(C).
    3. Barbara Bigliardi & Domenico Campisi & Giovanna Ferraro & Serena Filippelli & Francesco Galati & Alberto Petroni, 2020. "The Intention to Purchase Recycled Products: Towards an Integrative Theoretical Framework," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
    4. Prasada, Imade Yoga & Nugroho, Agus Dwi & Lakner, Zoltan, 2022. "Impact of the FLEGT license on Indonesian plywood competitiveness in the European Union," Forest Policy and Economics, Elsevier, vol. 144(C).

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