IDEAS home Printed from https://ideas.repec.org/a/ids/ijtrgm/v4y2011i3p290-310.html
   My bibliography  Save this article

The marketing capabilities-performance relationship: the empirical link in export ventures

Author

Listed:
  • Osman Mohamad
  • Craig C. Julian
  • Zafar U. Ahmed
  • Phadett Tooksoon

Abstract

This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical investigation of firms involved in exporting to foreign countries from Thailand. The study findings suggest that product, pricing and promotion capability all had a significant positive impact on export marketing performance. The study findings further suggest that marketing capabilities is a multi-dimensional construct.

Suggested Citation

  • Osman Mohamad & Craig C. Julian & Zafar U. Ahmed & Phadett Tooksoon, 2011. "The marketing capabilities-performance relationship: the empirical link in export ventures," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 4(3), pages 290-310.
    • Handle: RePEc:ids:ijtrgm:v:4:y:2011:i:3:p:290-310
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=41763
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijtrgm:v:4:y:2011:i:3:p:290-310. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=130 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.