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Shrinking-release window movie releases: potential impacts on best business practices

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  • Alan D. Smith

Abstract

As the movie studios have seen a significant increase in the sale of DVDs, then falling as the entertainment consumer public are moving towards movie rentals, the surge of mass-popularity with digitally enhanced entertainment has some analysts speculating that poor service, promotion, and higher costs of theatre tickets and food are at least partially to blame as customers seek lower-cost alternatives to the traditional movie experience. Through industrial statistics, business literature review and a pilot study, the service and operational characteristics of short-term profits seem to be winning over longer-term strategic positioning in the movie industry.

Suggested Citation

  • Alan D. Smith, 2011. "Shrinking-release window movie releases: potential impacts on best business practices," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 8(1), pages 1-26.
    • Handle: RePEc:ids:ijsoma:v:8:y:2011:i:1:p:1-26
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    Cited by:

    1. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.

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