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The strategic planning process: a navigational tool for competitive advantage

Author

Listed:
  • Nicholas O'Regan
  • Abby Ghobadian

Abstract

In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence that shows a close correlation between well-developed strategic plans and superior performance. However, to-date there is no consensus on what "strategic planning" is and what its main characteristics are. This has resulted in a degree of confusion leading to some doubts on the value of the strategic planning process. This paper identifies the key factors and sub-factors in the strategic planning process.

Suggested Citation

  • Nicholas O'Regan & Abby Ghobadian, 2005. "The strategic planning process: a navigational tool for competitive advantage," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 1(1), pages 63-81.
  • Handle: RePEc:ids:ijpmbe:v:1:y:2005:i:1:p:63-81
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