Collaboration stimulation through supply chain simulation

This paper aims to develop the theoretical framework underlying the Supply Chain Management Laboratory (scmLAB) set up by the authors. The overall aim of the scmLAB is to stimulate collaboration between the participating companies while, at the same time, study collaborative learning and decision-making in a laboratory setting. The method of the scmLAB combines action research and tailor-made simulation models. The theoretical model integrates conceptual, relational and action-driven components. Situated cognition causes behavioural processes to be distinct within the laboratory setting compared to the natural setting. Therefore, research questions have been developed that set the stage to explore these differences. The paper discloses that further supply chain improvement may only take place through the joint effort of the companies involved and that an intervention method such as the one described may facilitate an effective approach to change.