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Determination of optimal price and quantity in a socially responsible two-echelon two-channel supply chain model

Author

Listed:
  • Santanu Kumar Ghosh
  • Chandan Pathak
  • Saswati Mukherjee
  • Sudhansu Khanra

Abstract

The present paper analyses a dual channel model for two-echelon supply chain consisting of one manufacturer and one retailer for a single product. The retailer used traditional retail channel whereas the manufacturer used e-tail channel as well as retail channel to boost the sale of products. The manufacturer exhibits corporate social responsibility beside online channel. The model is developed considering stochastic demand to optimise the sales price and stock level for both e-tail and retail channels to determine the total profit.

Suggested Citation

  • Santanu Kumar Ghosh & Chandan Pathak & Saswati Mukherjee & Sudhansu Khanra, 2023. "Determination of optimal price and quantity in a socially responsible two-echelon two-channel supply chain model," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 16(3), pages 352-375.
    • Handle: RePEc:ids:ijpman:v:16:y:2023:i:3:p:352-375
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