IDEAS home Printed from https://ideas.repec.org/a/ids/ijpdev/v21y2016i2-3p144-174.html
   My bibliography  Save this article

New product development, R%D and culture: results from a multiple case study of German and Chinese innovation processes

Author

Listed:
  • Alexander Brem
  • Tamara Kürzdörfer

Abstract

Recent developments in the global economy indicate that new product development (NPD) activities are not limited to any single country; rather, they have spread across nations and cultures. This study aims to increase the understanding of NPD through an intercultural analysis by comparing innovation processes in Germany and China. Our study relates NPD and Hofstede's cultural dimensions by identifying culture-based patterns of similarities and differences between German and Chinese practices related to strategic, organisational, and operational factors. The research subjects are five international companies with research and development sites of the same business section in Germany and China. The findings reveal both culture-dependent and culture-independent factors. Most of the strategic and organisational factors in the two countries are relatively similar because of site-spanning corporate cultures, but there are differences between the countries with regard to idea generation and management.

Suggested Citation

  • Alexander Brem & Tamara Kürzdörfer, 2016. "New product development, R%D and culture: results from a multiple case study of German and Chinese innovation processes," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 21(2/3), pages 144-174.
    • Handle: RePEc:ids:ijpdev:v:21:y:2016:i:2/3:p:144-174
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=78862
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpdev:v:21:y:2016:i:2/3:p:144-174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=36 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.