IDEAS home Printed from https://ideas.repec.org/a/ids/ijores/v46y2023i4p437-450.html
   My bibliography  Save this article

Dynamic programming approach to achieve higher view-count for YouTube videos

Author

Listed:
  • Mohammed Shahid Irshad
  • Adarsh Anand
  • Sankar Kumar Roy

Abstract

Broadcast media telecasts their programs at fixed timing, which forces the viewer to be presented at the time of broadcast whereas online streaming platforms allows viewers to watch videos any time. YouTube being the free streaming platform attracts lot of viewers where short videos are uploaded. With its growing popularity content creators have started uploading series of scripted or non-scripted content (video) in episode forms known as a web series. A web series usually has 5-10 episodes, and each episode is uploaded independently. The producers desire maximum view-counts with minimum promotional expenditure on each web series. This paper presents an optimisation modelling framework for budget allocation in order to achieve a greater number of view-counts. The proposed framework takes into consideration the aspiration level for the episodes wherein; dynamic programming approach has been utilised to numerically illustrate the validation on two web series on YouTube.

Suggested Citation

  • Mohammed Shahid Irshad & Adarsh Anand & Sankar Kumar Roy, 2023. "Dynamic programming approach to achieve higher view-count for YouTube videos," International Journal of Operational Research, Inderscience Enterprises Ltd, vol. 46(4), pages 437-450.
    • Handle: RePEc:ids:ijores:v:46:y:2023:i:4:p:437-450
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=129965
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijores:v:46:y:2023:i:4:p:437-450. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=170 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.